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Ahrefs vs Hotjar
Side-by-side comparison of Marketing tools to help you make the right choice.
Ahrefs
marketing
Rating
4.8/5
All-in-one SEO toolset with site auditing, keyword research, backlink analysis, and competitor intelligence.
Starting Price
$129/mo
7-day free trial
Hotjar
marketing
Rating
4.5/5
Visual user behavior analytics with heatmaps, session recordings, and feedback tools to optimize website conversions.
Starting Price
$39/mo
15-day free trial
Detailed Comparison
Pricing
Ahrefs
$129/month
2 plan(s) available
Hotjar
$39/month
2 plan(s) available
Winner
User Rating
Ahrefs
4.8/5
12,600 reviews
Winner
Hotjar
4.5/5
8,900 reviews
Features
Ahrefs
4 features
Site Audit, Keyword Research, Backlink Analysis
Hotjar
4 features
Heatmaps, Session Recordings, Conversion Funnels
Integrations
Ahrefs
4 integrations
Google Analytics, Google Search Console, WordPress
Hotjar
5 integrations
Google Analytics, Shopify, WordPress
Winner
Security
Ahrefs
2 certificates
SOC 2, GDPR Compliant
Hotjar
3 certificates
SOC 2, GDPR Compliant, ISO 27001
Winner
Free Trial
Ahrefs
7 days
Free trial available
Hotjar
15 days
Free trial available
Winner
Overall Assessment
Hotjar leads
Based on our evaluation criteria
Hotjar scores higher across multiple categories. Consider your specific requirements when making the final choice.
Choose Ahrefs if you:
- Need site audit
- Prefer affordable pricing
- Work in Marketing industry
Choose Hotjar if you:
- Need heatmaps
- Want proven solution
- Work in E-commerce industry