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Hotjar logo
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Hotjar vs Gumloop

Side-by-side comparison of Marketing tools to help you make the right choice.

Hotjar

marketing
Rating
4.5/5

Visual user behavior analytics with heatmaps, session recordings, and feedback tools to optimize website conversions.

Starting Price
$39/mo
15-day free trial

Gumloop

marketing
Rating
4.6/5

No-code platform for building AI-powered marketing workflows and automations without technical expertise.

Starting Price
$39/mo
14-day free trial

Detailed Comparison

Pricing

Hotjar
$39/month
2 plan(s) available
Gumloop
$39/month
2 plan(s) available

User Rating

Hotjar
4.5/5
8,900 reviews
Gumloop
4.6/5
1,200 reviews

Features

Hotjar
4 features
Heatmaps, Session Recordings, Conversion Funnels
Gumloop
4 features
Visual Workflow Builder, AI Templates, Data Enrichment

Integrations

Hotjar
5 integrations
Google Analytics, Shopify, WordPress
Gumloop
5 integrations
Airtable, Google Sheets, Slack

Security

Hotjar
3 certificates
SOC 2, GDPR Compliant, ISO 27001
Winner
Gumloop
2 certificates
SOC 2, GDPR Compliant

Free Trial

Hotjar
15 days
Free trial available
Winner
Gumloop
14 days
Free trial available

Overall Assessment

Hotjar leads
Based on our evaluation criteria

Hotjar scores higher across multiple categories. However, your specific needs and budget should guide the final decision.

Choose Hotjar if you:

  • Need heatmaps
  • Prefer affordable pricing
  • Work in E-commerce industry

Choose Gumloop if you:

  • Need visual workflow builder
  • Want higher-rated solution
  • Work in Marketing industry